For schools and education businesses in Japan
More enquiries. Faster replies. Fuller classes.
The Enquiry-to-Enrolment System: ads that reach the right families, instant follow-up, automatic tour booking, and a monthly dashboard that shows what is working. Built by a teacher who is in classrooms every week.
The problem
Most schools don’t have a traffic problem. They have a follow-up problem.
Enquiries wait days for a reply
Nobody knows which ads bring enrolments
Staff spend hours on the same emails
In one 2023 study of 128 universities, about 1 in 4 enquiries got no reply at all. Source: ICEF Monitor
What you get
Six parts, one system.
Meta Ads campaign
Ads aimed at parents in your area, with tracking set up from day one.
Landing page
One clear page with your story, your tour offer and a short enquiry form.
Instant follow-up
Every enquiry gets an email or LINE reply within minutes, day or night.
Automatic tour booking
Families pick a tour or call time themselves, with reminders sent for you.
Monthly enrolment dashboard
Enquiries, tours and enrolments by channel, so you know what to fund.
Handover and training
Simple guides and a training session so your team can run it.
How it works
One system, from first click to first day.
- 01
Attract
Meta Ads and a landing page that reach the right families.
- 02
Reply
An instant email or LINE reply, within minutes.
- 03
Book
The tour or call is booked automatically.
- 04
Measure
A monthly enrolment dashboard that shows what is working.
Timeline
Live in about four weeks
- Week 1Audit and setup
- Weeks 2 to 3Build and test
- Week 4Launch
- ThenMonthly reporting
What I need from you
Three things
- Access to your website and ad accounts (I can help you set them up)
- One person who can answer tour and admissions questions
- Last year’s enquiry and enrolment numbers, even rough ones
Founding-client rate
From ¥398,000 (excl. tax)
A fixed-price build, available while I take on my first school clients. Ad spend is paid directly to Meta and is not included.
Ongoing support after launch. If you want me to keep running and improving the system, ongoing support is available month to month after a three-month minimum. We agree the scope and price on a call.
Who it is for
Built for schools that families choose carefully.
International schools
Families compare several schools at once, and the first clear reply usually wins the tour.
Preschools and kindergartens
Parents enquire in the evening and expect an answer before they choose where to visit.
Enrichment and STEM centres
Trial-class sign-ups go cold when nobody follows up the same day.
FAQ
Questions schools ask first.
How much does it cost?
The Growth Audit is free. The build starts from ¥398,000 (excl. tax) at the founding-client rate. Ad spend is paid directly to Meta and is not included.
How long does a build take?
About four weeks. Week 1 is the audit and setup, weeks 2 to 3 are the build, and week 4 is launch. Monthly reporting starts after that.
Do you work in Japanese?
I work in English first. Any Japanese copy is reviewed by a native speaker before it goes live.
Do I need a big ad budget?
No. Most schools can start testing with ¥50,000 to ¥100,000 a month in ad spend. Often the biggest win is faster follow-up on the enquiries you already get.
Can it reply on LINE?
Yes. Families can get their first reply by email or LINE, whichever your school prefers.
Free, 48-hour turnaround
The Growth Audit
Answer a few questions. Within 48 hours you get a short report: where you lose leads, what to automate first, and the three changes with the biggest payoff.
Free. No hard sell. Limited to 5 audits a month.
Your details are only used to prepare your audit.
- 1Answer the questions
- 2Get your report
- 3Optional 20-minute call